Case Study: Investment in New Packaging and Labeling Equipment Responds to Client Demand for Gummy Vitamins Introduction: Gummy multivitamins were originally marketed towards children. Recently they gained popularity among an adult demographic as a simpler alternative to OTC (over-the-counter) supplements. According to market research firm Fact.MR, adults now account for 60% of gummy vitamin consumption. This trend is expected to continue, with a CAGR (compound annual growth rate) of 6.5% reachi...